Ashlock To Lead iHeart Influencer Network

• iHeartMedia revealed a major shift in its executive ranks, as it was announced that Greg Ashlock will transition from his current role as CEO of the company’s Multi-Platform Group to become President of the iHeart Influencer Network. It was concurrently announced that iHeart President, COO & CFO Rich Bressler will temporarily succeed Ashlock as interim CEO of Multi-Platform Group.

This news was shared in a companywide memo from Bressler and iHeart Chairman & CEO Bob Pittman. The memo, obtained by RAMP, states, “As we look at the advertising marketplace, influencers are the highest growth new category for advertising spend, expected to grow to $26 billion next year in the U.S.  As a talent-first company built around the most important influencers in the world, iHeart sits at the center of that universe — and this enables us to take full advantage of this opportunity.”

The memo continues, “Greg Ashlock, CEO of our Multi-Platform Group, has a strong passion for our influencer position and has approached us to lead our efforts in this space — focusing specifically on creating innovative cross-platform partnerships between our influencers, marketers and brands. As much as we hate to lose Greg as the CEO of the Multi-Platform Group, we are certain he is the best choice to lead this important new growth area for our company. Effective immediately, Greg will begin transitioning into this new fully-dedicated role as President, iHeart Influencer Network, reporting directly to us. Rich will become interim CEO of the Multi-Platform Group in addition to his other responsibilities as our President, COO and CFO, and Greg’s current reports will report directly to Rich.”