Audacy Introduces Audacy Creator Lab
• Audacy announces the launch of the Audacy Creator Lab, an initiative designed to support podcast creators and deliver advertising opportunities at scale. The announcement was made at Podcast Movement Evolutions in Chicago.
Developed on the foundation of Podcorn, acquired by Audacy in 2021, the Audacy Creator Lab expands upon Audacy’s creator marketplace of over 20,000 shows and 40,000 creators, enabling advertisers to reach highly engaged, precisely targeted audiences at scale across multiple hosting platforms.
The Audacy Creator Lab is also designed to support creators of all sizes — from small independents to emerging shows — by providing monetization opportunities through host-read sponsorships and dynamically inserted pre-recorded ads.
Underscoring Audacy’s commitment to helping podcast creators grow their business, the Audacy Creator Lab will also offer free hosting and monetization services for emerging podcasters, connecting them to more advertisers so that more of their resources can go towards fueling their passions and making great content.
“When paired with The Audacy Podcast Network and our owned and operated shows, the Audacy Creator Lab expands our podcast offerings to now include deeply engaged, niche communities and the next generation of creators,” said Chris Oliviero, Audacy’s Chief Business Officer. “As additional advertising capabilities are introduced on the platform, it will open even more opportunities for both advertisers and creators.”
Podcasters can apply for access and explore opportunities at creators.audacy.com.
