Audacy Positioned In A Hard Rock Place

• Audacy announced a multi-faceted partnership with Hard Rock International (HRI), which has some 249 venues in nearly 70 countries. You probably have the t-shirt. As part of the deal, Audacy and HRI will partner on live events at a new performance space in New York City, as well as music festivals and Hard Rock Cafe events around the country.

The new partnership successfully launched last week as Hard Rock became the exclusive partner for theAudacy Beach Festival (ABF) in Ft. Lauderdale. Audacy plans to host several events in spring 2022 at Hard Rock Live at the flagship Seminole Hard Rock Hotel & Casino Hollywood, including the launch of a new concert event, Leading Ladies Live, celebrating Country music’s biggest female stars and rising talent in honor of International Women’s Day and Women’s History Month. Audacy and Hard Rock will also partner on some existing festivals, including the Tortuga Music Festival in conjunction with Live Nation.

Audacy and Hard Rock Cafe will also host a series of annual events at Hard Rock Cafe locations worldwide, including multiple private concerts at the Cafe in Nashville, as well as music industry events in both Nashville and New York City. In Spring 2022, Hard Rock Hotels will debut a new flagship property just outside of Times Square, featuring a uniquely integrated Audacy Live state-of-the-art performance studio and entertainment hub.

“We are thrilled to enter into this partnership with Hard Rock International,” said David Field, Chairman, President & CEO of Audacy. “The collaboration brings together two organizations that support music, artists and powerful fan experiences. We are excited to dive into the full slate of projects we will bring to life together.” Jim Allen, Chairman of Hard Rock International & CEO of Seminole Gaming, remarked, “Hard Rock and Audacy are brands synonymous with world-class entertainment and music. This collaboration will translate into a powerful entertainment offering for music fans by two brands who know how to do it best.”