Banyan Acquires vCreative
• Atlanta-based Banyan Software, Inc. announced the acquisition of vCreative, a Florida-based company that delivers innovative cloud-based workflow software to broadcast and media companies. vCreative is billed as the nation’s leading broadcast workflow software company, providing solutions that help radio, TV and media companies thrive in a rapidly evolving marketplace.
Founded by Jinny Laderer and John Laderer, vCreative was built on a single premise: produce software that dramatically increases efficiency and productivity in order to provide more time for revenue generating activities. The Laderers’ will continue on as CEO and CTO, driving strategy and managing the company’s day-to-day operations alongside the current leadership team.
“As the media industry continues to evolve and change, our clients have been asking for new and custom workflow solutions to address digital, TV, programmatic, podcasting, promotions and other non-traditional opportunities,” said Jinny Laderer. “In order to deliver, John and I knew that we needed a stronger foundation with deeper resources in technology, strategy and finance. With Banyan Software, we can accelerate the delivery of new products, integrations and the efficiency models urgently needed for media companies to thrive in today’s changing market. Banyan provides vCreative a permanent home and the infrastructure needed to exceed our clients’ expectations.”
David Berkal, CEO of Banyan Software, commented, “vCreative has earned the position of market leader due to an amazing team and corporate culture that is focused on client success, continuously listening and consistently improving the company’s products to adapt to client needs. Our plan is to invest heavily in next-generation improvements in technology, including an immediate expansion of the team, that will ensure we continue to provide best-in-class products and client support to build upon the standard of excellence that Jinny and her team have created.”
