CMG Debuts Cox Analytics for Broadcast
Here now to tell us more is Tim Clarke, Vice President, Audience & Content for Cox Media Group, who said, “Cox Analytics for Broadcast leverages robust data streams to provide powerful insights to our radio advertisers — resulting in more informed, calculated marketing decisions for our clients. We’ve developed a program to combine over-the-air audiences, social media audiences, first-party data and advertiser schedules to better understand the consumer actions influenced by radio advertisements.”
“These new capabilities will transform the way our clients target consumers and advertise with our radio platforms,” said Katie Reid, Executive Director of Revenue. “Through Cox Analytics for Broadcast, we can measure the effectiveness of these audience segments, attribute actions taken by consumers and provide insightful research and data to reach ROI and help meet our clients’ goals.” To learn more about Cox Analytics for Broadcast, email katie.reid@coxinc.com.