Congrats On Your Engagement
• Studio Center announced a partnership with veteran owner Jerry Lee, Chairman of Jerry Lee Broadcasting, and Sensory Logic to produce what they describe as “engaging and effective radio commercials.”
We are told that, statistically on average, 20% of national radio spots are engaging, while only 8% of local radio spots are engaging. That percentage drops to 3% for local car dealers. Because 75% of the effectiveness of a radio ad campaign comes from the creative (according to the Advertising Research Foundation), Studio Center, Jerry Lee and Sensory Logic have combined resources, research, talents and experience to deliver engaging commercials that connect emotionally to radio listeners and help the radio industry grow revenue. According to the National Ad Agency OMD, engaging spots produce eight times the sales as non-engaging commercials.
Lee said, “Sensory Logic has found that when you combine radio commercials created by Studio Center with the Sensory Logic feedback system, you end up with commercials that produce three to four times the results as commercials produced by the national ad agencies.” Commenting on this partnership, Studio Center CEO William Prettyman said, “We absolutely love Jerry’s initiative and have already collaborated on some unreal creative! Great creative sells, and it’s our job to get more stations on board!”
Studio Center will barter the commercials’ creative and production cost to qualifying stations. Sensory Logic’s program is cost-effective and leverages their vast experience in this realm.
