Executive Action

• The Radio Advertising Bureau (RAB) has announced the hiring of Sharon Friedlander as Vice President, Insights, effective January 2. Friedlander, who will be based in RAB’s New York office, most recently served as Partner/Director at media planning agency MEC, with previous roles at Group M and OMD. She comes to the RAB with a comprehensive background in marketplace analytics and media investment along with deep media planning/buying and advertising agency acumen.

“We are extremely fortunate to have Sharon Friedlander join us at a time when insights and analytics have never been more important or more available for media, specifically, radio,” said Erica Farber, President and CEO, RAB. “We’re delighted for Sharon to represent RAB throughout the research community, partner with RAB’s senior team, and to provide invaluable resources to RAB members.”

Concurrent with Friedlander’s news comes word that RAB’s current Head of Insights, Annette Malave, will be departing to pursue other interests, effective January 11. “In her twelve years of service, Annette brought great media and advertising expertise to the RAB in both her Business Development and Insights roles,” said Farber. “We are thankful for Annette’s service over the years and willingness to delve into any initiative at any time and collaboration.”