Executive Action
• Entertainment consulting firm Paragon announces the addition of Michelle Conrad as Social + Mobile + Digital Consultant. Conrad joins longtime Paragon marketing consultant Michele Tharp in working directly with Paragon’s growing client base of radio stations, digital media and entertainment outlets. Prior to joining Paragon, Conrad was in the field of social media analytics for Oracle, Sr. Social Media Account Manager for Friend2Friend, and Social Media Associate for Gunshot Digital, all based in San Francisco. Conrad also operates Yooreka Social in Denver. Paragon CEO Mike Henry said, “It’s great to add a true Millennial to Paragon’s consulting ranks. Michelle Conrad is a native digital user and lifelong social media explorer. Michelle brings hands-on experience working with entertainment brands, including ABC, Nickelodeon and GoPro. She is uniquely suited to ensure that the social, mobile and digital experience is completely in synch with the overall brand experience.”
Conrad commented, “It’s very excited to be expanding and sharing my knowledge in the entertainment field with Paragon clients. I’ve already had great project interactions with several Paragon clients, and I’m really looking forward to helping others in this field create successful strategies that are current with the ongoing evolution that is digital media.”
• Beasley Media Group welcomes Allyson Hillman aboard as Director of Sales for the company’s Southwest Florida cluster in Ft. Myers/Naples. Hillman relocates from Savannah, GA-Hilton Head, SC, and brings with her three decades of broadcasting and advertising to this position, including 10 years of management in Detroit radio. “Allyson believes in developing the strengths of others to meet and exceed market goals,” noted Brad Beasley, SWFL Market Manager. “We are confident Allyson will lead our sales team to reach their great success in 2017 and beyond!”
Hillman remarked, “It’s my honor to lead the talented team at Beasley Media Group Southwest Florida. To be able to have the opportunity to work with such a seasoned and talented team is a dream come true. It will be a joy to work together and reach our next level™ of success!” Hillman may be congratulated at Allyson.Hillman@bbgi.com.
