Executive Action: WideOrbit
• San Francisco-based WideOrbit, billed as the market leader in broadcast TV and radio inventory and revenue workflow management, announced that Toni Coonce has been appointed Chief Revenue Officer. In addition to her new duties as CRO, Ms. Coonce will retain her existing role as Executive Vice President of Sales.
“Toni’s strong leadership skills, hard work and dedication make a huge, positive impact on WideOrbit,” said Eric Mathewson, WideOrbit Founder & CEO. “Those attributes, combined with her consistent ability to forge strong relationships with clients, make her promotion to Chief Revenue officer both well-earned and well deserved.”
Coonce joined WideOrbit in 2006 as a TV Account Executive, rising through the ranks to become Director of TV Sales in 2016, VP of TV Sales in 2018, and was elevated to her most recent role as EVP of Sales in 2021. Prior to WideOrbit, Coonce held a variety of positions with Marketron.
“I’m excited for the opportunity to collaborate across teams and verticals within WideOrbit,” said Coonce. “My focus will remain on sales, on growing revenue, and most importantly, on nurturing the client relationships that are at the heart of everything we do.”
In addition to her responsibilities at WideOrbit, Coonce serves on the board of the International Radio and Television Society Foundation (IRTS), which is dedicated to building future leaders and increasing diversity in the media industry. She also supports and participates with TVB’s NEXT Women program. Underwritten by WideOrbit, the program helps identify, prepare and advocate for women in the local broadcast television industry as they aspire to leadership roles.
