Giacomelli Named Market Pres., Las Exitosa/NY

• Emmis welcomes back Victor Giacomelli as Market President to lead growth for WEPN (La Exitosa 98.7FM)/New York, which, we are told, has quickly gained momentum with New York’s bilingual Hispanic audience.

Giacomelli previously served as SVP of Revenue at Emmis, SVP of Operations at MediaCo, and VP of Sales at Corus Radio in Canada.

“I’m excited to be back with Emmis and to build La Exitosa 98.7FM,” said Giacomelli. “This station resonates with listeners, and there is so much potential and opportunity ahead.”

“We’re thrilled to welcome Vic back to the Emmis family,” said Patrick Walsh, Emmis President and Chief Operating Officer. “La Exitosa 98.7 has taken the New York market by storm with nearly one million listeners that marketers can’t find on other Spanish-language stations in the market. We are rapidly advancing in the station ranker and becoming a must-have option for key agencies and advertisers.”

Walsh added, “The successful station launch and multi-channel marketing campaign, led by Rick Cummings and Mike McVay, has inspired New York’s large and loyal audience of Spanish-language listeners to tune into 98.7 FM. We’ve added Spanish language hosts like Gloria B, George Mier, and Gino Latino that the NY market loves, brought on board a roster of experienced and successful account executives, and now added Victor to lead the team. We’re committed to moving La Exitosa 98.7 up New York’s 25-54 ranker.”