Holifield Named Market Pres., iHeart Greensboro

• iHeartMedia has named Christy Holifield as Market President for its Greensboro cluster, effective immediately. She succeeds Kellie Holeman, who retired near the end of 2024.

Holifield earns the promotion and transfer from iHeartMedia Columbia, SC where she most recently served as VP of Sales. Holifield reports to Dave Carwile, President of iHeartMedia Carolinas, who said, “We are thrilled to have Christy step into this important leadership role. Her extensive experience and innovative approach to sales and marketing make her the perfect fit to lead our Greensboro team.”

“I’m excited to take on this new challenge and lead the talented team in Greensboro,” said Holifield. “I look forward to continuing to build on our success and deliver exceptional results for our listeners and advertisers.”

• iHeart Greensboro includes AC WMAG (Mix 99.5), Top 40 WMKS (HITS 100.3), Country WTQR (Q104.1), Mainstream Rock WVBZ (Real Rock 105.7), and News-Talk 94.5 WPTI.