HRN Taps De Los Santos As Chief Cultural Officer
• Renowned Hispanic marketing expert Lupe De Los Santos has joined Hispanic Radio Network (HRN) as Chief Cultural Officer. Drawing on his 25 years of experience in the U.S. Hispanic/Latinx marketing space at advertising agencies and brands, De Los Santos will help grow the HRN brand, particularly among advertisers and their agencies. He will review HRN’s Spanish-Language music and spoken word offerings and present strategic solutions that build on a program’s existing success.
“With Lupe’s insights on Hispanic communities, we can delve deeper into the behaviors and habits of the widely diverse U.S. Hispanic population and develop programming for engagement and growth,” stated Clark Logan, President of HRN. “We’re delighted that Lupe has joined our team, and I look forward to collaborating with him.”
De Los Santos has worked at New York/Boston and LA-based powerhouse agencies like Walton Isaacson, The Vidal Partnership, Team Enterprises, and DVC Worldwide for brands such as Miller Lite, Tecate/Dos XX, Nissan, The Home Depot, Heineken, Wells Fargo and many others.
“I’m excited to be working with HRN senior leadership, radio affiliates, partner brands, and on-air talent on how to best tap into the beautiful cultures that make up the US Hispanic marketplace,” said De Los Santos. “HRN’s audio platform features popular on-air talent and content that connect with the Hispanic audience. More great things are coming.”
De Los Santos’ first project will be to help HRN position Prisa — the largest owner of Spanish-speaking radio stations in the world, for the U.S. Hispanic audience.
