Hyland, Preacher Earn DC Upgrades
• iHeartMedia has named Aaron Hyland as Region President for the company’s Washington D.C. and Baltimore markets, effective immediately. He succeeds Mike Preacher, who has been named President for Government Initiatives & Partnerships for iHeartMedia Markets Group.
Hyland (left) most recently served as Region SVP of Sales and Market President for iHeartMedia D.C./Baltimore. He began his career as Local Sales Manager for iHeartMedia Albany-Schenectady-Troy, NY. In his newly enhanced position Hyland will work with the programming, business and sales teams for all ten station brands in Washington D.C. and Baltimore, reporting to Kevin LeGrett, President for iHeartMedia West Division.
In his new role, Preacher (right) will now be responsible for overseeing the growth of the company’s Government Initiatives and Partnerships Division. He reports to Greg Ashlock, President for iHeartMedia Markets Group, who commented, “With Aaron, we are fortunate to have someone so talented, experienced and knowledgeable of the area to make the natural progression to the role of Region President. With Mike, we are grateful for the amazing job he has done leading our D.C./Baltimore region and excited about the incredible wealth of experience and success he brings to the table in managing our Government Initiatives and Partnership Division. This is a win-win!”
Hyland said, “The iHeartMedia Washington D.C. Region has a strong presence in both Washington D.C. and Baltimore with advertisers and throughout the community, with an amazing programming lineup including The Kane Show, the Elliot in the Morning show, the Toby & Chili Show and the Laurie DeYoung Show. I’m excited to build on our success here giving our advertisers efficient and effective marketing solutions as well as providing our listeners the best programming and content.”
Preacher remarked, “I’m very proud of the work we’ve done in the Washington D.C. Region. Aaron has been instrumental to our growth and I’m highly confident that he and the team will enjoy continued success. Regarding my role moving forward, we have very high growth expectations for our Government Initiatives & Partnerships Division, and I’m looking forward to resourcing and spearheading the team’s efforts.”
