iHeart Executive Action

• iHeartMedia has promoted Lisa DiMartini to Market President for the company’s seven-station group in Allentown and Reading, PA. In her new role, DiMartini will oversee sales, programing, promotions, and operations for both the Allentown and Reading markets, reporting to Brit Goldstein, President of the iHeartMedia Mid-Atlantic Area.

“Lisa is the consummate professional — unflappable, positive, and centered,” Goldstein said. “She has rejuvenated the Allentown market with her unique approach to fostering culture and partnerships. I’m very excited to see Lisa apply her business principles to the Reading market and beyond.”

DiMartini most recently served as VP of Sales for iHeartMedia Allentown, and previously excelled as an Account Executive for the group. A graduate of Millersville University, DiMartini’s media career began at The Morning Call in Allentown.

“I’m honored to expand my role to lead both the Allentown and Reading markets,” said DiMartini. “I look forward to working with the talented teams in both locations to drive continued success and growth while delivering value to our partners and listeners.”