iHeart Executive Action: Sparrow & Faison

• iHeartMedia announced dual promotions in its Multicultural division — Nicky Sparrow has been elevated to Executive Vice President of Multicultural Sales and Dee Dee Faison has been promoted to Vice President of Multicultural Partnerships and Alliances.

Sparrow (left) has built an impressive 25-year career at iHeartMedia, excelling in high-level management and sales roles across major markets, most recently serving as Senior Vice President of Multicultural Sales.

Faison (right), a 24-year veteran of the media and entertainment industry, joined iHeartMedia in 2020 as Director of Client Success, after leading event strategy and marketing for WBLS/New York. Her career includes roles at Sony Music and Initiative Media.

Sparrow and Faison will report to Tony Coles, President of Multicultural Business and Development, who commented, “We’re excited to officially elevate Nicky and Dee Dee to our executive team. These talented leaders bring a wealth of experience and a fresh perspective that will be instrumental in driving our mission forward of connecting our clients and partners with iHeartMedia’s multicultural audiences.”