iHeart Hooks Bass To Run Texas/Arkansas

• iHeartMedia announced that Clyde Bass, Area President of the company’s Arkansas Area has been elevated to Area President for the newly formed Texas/Arkansas Area. In his newly enlarged position, Bass will now be responsible for all operations over 48+ stations in the 10 markets in the newly formed Texas/Arkansas Area: Beaumont, Waco, Bryan, McAllen & Corpus Christi, TX; Fayetteville, Fort Smith & Little Rock, AR; Wichita, KS and Springfield, MO.

Bass will report to Division President Nick Gnau, who commented, “I’m so excited to add Clyde’s leadership to an already strong cluster of markets in Texas. Clyde’s passion for our industry, his knowledge of our products and the success he has shown through many roles with iHeartMedia make him the perfect fit to lead this newly formed Area. I look forward to seeing these Areas continue to succeed as one.”

Bass said, “It’s been my honor to be involved for the last ten years with some of the legendary stations that I grew up listening to here in Arkansas, and now to be reunited as Area President with the team in Texas makes me even more energized over what iHeartMedia provides to advertisers and listeners.”