iHeart Names Bello SVP/Multicultural Sales

• Yesenia Bello has been named iHeartMedia’s Senior Vice President of Multicultural Sales. In her new role, Bello will be responsible for developing sales opportunities with key multicultural advertisers and their agencies across iHeartMedia broadcast stations, digital, podcast, events and Premiere Networks, which includes Tú Mañana and On The Move with Enrique Santos, The Breakfast Club and The Steve Harvey Morning Show. She will also work closely with Enrique Santos, Chairman & Chief Creative Officer of iHeartLatino, to create an innovative go-to-market audio strategy for iHeartMedia’s Hispanic portfolio and lead sales efforts for the company’s annual iHeartRadio Fiesta Latina concert in Miami.

Bello is based in New York and reports to Alan Korowitz, Executive Vice President of National Platforms, who remarked, “It’s a critical time for audio and media companies with people having a variety of platforms vying for their attention. This is especially true for multicultural audiences. As the leader in audio and a company that reaches more Hispanic and African-American audiences than any other company, iHeartMedia understands that better than anyone. That’s why we’re so excited to have someone with Yesenia’s background and expertise spearheading our multicultural sales efforts.”

Bello began her sales career with eight years at Telemundo Network, where she helped develop the multi-million dollar advertising business for the company’s New York and Chicago regions. She later served as National Sales Manager for Hulu Latino. Bello most recently worked at Google, where she focused on Multicultural strategy and sales for YouTube advertisers.

“I’m thrilled to join iHeartMedia during a time when cultural sound is creating a seismic shift in the music industry and is reshaping how we consume and how we experience music,” said Bello. “iHeart has a great history of embracing its Hispanic and African-American listeners and I can’t wait to help create an innovative, strategic focus in Multicultural audiences that will deliver incremental growth across iHeartMedia’s portfolio of assets.”