iHeart, We Heart ‘Bohemian Rhapsody’

• iHeartMedia will celebrate the upcoming release of the Twentieth Century Fox/Regency Enterprises Queen biopic, Bohemian Rhapsody, with what is being touted as “the largest song roadblock in history” — on Thursday, Nov. 1, all 650+ iHeartMedia music stations and websites will stop whatever they are doing and temporarily join forces to play the entire six-minute version of Queen’s iconic “Bohemian Rhapsody” at 9am local time, providing unprecedented instant awareness for the film’s November 2 release.

iHeartMedia has also enlisted some of the biggest names in music to share special tributes about how Queen impacted their music careers and lives on iHeartRadio.com/BohemianRhapsody. Local iHeartMedia stations across the country will also air promos and brand spots to count down the days until Bohemian Rhapsody is in theaters and remind fans about the roadblock. The promotion will also include an all-day digital takeover across the iHeartRadio network, including iHeart.com and station websites, featuring streaming audio and banners.

“There’s an amazing moment in Bohemian Rhapsody where the executive at EMI Records, Ray Foster, says that radio will never play ‘Bohemian Rhapsody’ because it’s too long,” said Tom Poleman, Chief Programming Officer for iHeartMedia. “He obviously was wrong. We’re thrilled to help celebrate Queen and this incredible film with a first-ever massive roadblock that only a company with iHeartMedia’s unparalleled reach could achieve.”