iHeart’s Latham Announces Retirement

• iHeartMedia announced the impending retirement of Barbara Latham, Area President, Central Florida (Orlando-Melbourne), effective March 29.

Latham is a 39-year iHeartMedia veteran who has served in her current role since April 2021. Before that she was Orlando SVP of Sales. Latham joined the company in 1985 as an Account Executive, and her impressive career also includes market leadership in Jacksonville and Melbourne, FL. Latham began her broadcasting career as an Account Exec and Sales Manager for Hoker/Paxson Broadcasting.

Tom McConnell, iHeartMedia Division President, noted, “Barb has excelled in multiple roles throughout her tenured her career at iHeart. Although we will miss her leadership and strategic thinking, we wish her nothing but the best as she begins this exciting new chapter.”

Latham remarked, “I’m so excited about this new chapter in my life. Thirty nine years flew by! I’m happy to have worked for iHeart for almost four decades, and I’m honored to have had the opportunity to work with and lead a tremendous team of professionals and iconic brands.”