Jelli Jams Into Boise, NYC

Jelli, billed as “the technology that powers the programmatic platforms for the $40 billion global radio industry,” announced an increase of over 266% in gross media spend executed over the last twelve months via the Jelli platform. To support this growth in customer activity and volume, Jelli is expanding its team and operations, opening two new offices in Boise, ID and New York City that will accommodate increasing client demand and direct sales efforts. “Boise reflects Jelli’s innovative, passionate, diverse and customer-centric culture, and we are excited to contribute high-growth technology career opportunities to the local economy,” said Mike Dougherty (left), Jelli co-Founder and CEO. “Our go-to-market expansion is critical to keep up with the overall increase in demand and usage of Jelli’s products.” An equally elated Boise Mayor Dave Bieter remarked, “Having high-growth, venture-backed companies like Jelli join our start-up community in Boise is exciting. We look forward to providing a great foundation for Jelli’s growth and scale.”

Jelli’s New York office opened in April and will act as its direct sales office servicing major agencies. The NYC-based team will be led by Eric Ronning (right), Jelli’s new VP of Strategic Accounts. Ronning worked at Yahoo! in the late ’90s, and in 2003 co-founded the first ad network for streaming audio which became part of TargetSpot, the first ad technology platform for streaming advertising.

Jason Stern, Jelli’s Chief Revenue Officer said, “Welcoming a proven industry leader like Eric to establish Jelli’s national sales team will help us further transform how our clients buy audio advertising.”