Key West Sales Consolidation

• Yacht Rock WKEY (Key 93.7)/Key West, FL, owned and operated by Buffalo Broadcasting Hall of Famer Buddy Shula as Radio One Key West, LLC, announced a unique partnership with Magnum Broadcasting, Inc. in Key West, owned by Michael Stapleford, whose company operates Talk simulcast WPIK/Summerland Key & WKEZ/Tavernier (Keys Talk 102.5/96.9) and Dance outlet WGAY (Party 105.7)/Sugarloaf Key.

Shula commented, “As a part-time resident of Key West, it’s difficult for me to operate with a ‘boots on the ground’-type sales role, so I’m thrilled to have tapped Michael to be the official sales arm of WKEY 93.7, effective immediately. There are few broadcasters that I respect more than Michael Stapleford. Not only does he know all aspects of radio, but he is a stellar person. I could not be happier to be working with and learning from Mike and his decades of radio ownership.”

In his role with Shula, Stapleford will have total control of WKEY-FM sales in Key West and the lower Florida Keys. Stapleford said, “My wife Diana, who is our Vice President of Corporate Operations, and I are excited about this opportunity to combine the sales of our two Key West stations with Buddy’s WKEY-FM. We all share the same passion for radio, and I truly believe this will give Key West radio advertisers a larger choice regarding ideas, demographics, geography and most importantly, results. We look forward to giving our current clients, and new advertisers the options of three great radio stations in Key West.”