Lam Named Market Manager, ESPN LA

• Good Karma Brands (GKB) announced the elevation of Tommy Lam to Market Manager of 710 KSPN (ESPN Los Angeles), effective immediately. Lam will oversee all aspects of the brand’s operations, including sales, content, marketing and community partnerships.

Lam most recently served as General Sales Manager and Sr. Director of Marketing for ESPN Los Angeles where he drove revenue growth, developed strategic partnerships and led multi-platform marketing initiatives.

“Tommy’s deep roots in the Los Angeles media landscape, combined with his passion for building brands and connecting with the community, make him the ideal leader for ESPN LA,” said Sam Pines, SVP of Good Karma Brands and former Market Manager of ESPN LA. “He has excelled at leading teammates across sales, marketing, and support, serving as a strong conduit between those areas and the content team. His proven track record of innovation and results will continue to elevate the brand’s reach and impact with fans and partners.”

“I am honored to take on this role and continue building on ESPN LA’s momentum,” Lam said. “Los Angeles is one of the most dynamic sports markets in the world, and I’m excited to work with our talent team to deliver outstanding experiences for our fans, partners and teammates.”