Langmyer Now Master Of His Domain
• Veteran broadcaster Tom Langmyer, who on Oct. 31 exited his dual role as Scripps VP of News-Talk-Sports and VP/Market Manager of WTMJ & WKTI/Milwaukee has announced his new venture — he’s the newly named President & CEO of Great Lakes Media Corp., which “intends to invest in local broadcasting and digital media opportunities through the acquisition of local radio stations and digital platforms in small markets.” To that end, Langmyer’s company is looking to acquire properties in small markets, focusing on opportunities in New York, Pennsylvania, Ohio, Michigan, Indiana, Illinois, Minnesota and Wisconsin.
“Smaller communities are making a big comeback,” said Langmyer. “This new generation of people, to whom quality of life and community are very important, are building their lives and businesses in these places. Over the years, the shifting economy and technology had ended an era of localism in media. Today, people are once again in search of real community and the greater connection that comes with being a part of a ‘place.’ Local media builds that connection — particularly in smaller markets.”
Langmyer continued, “The need is clear as many of the broadcast media platforms have been providing white-labeled, generic, unremarkable content. And while it’s growing, the digital space is in dire need of compelling content to make it a more robust advertising and revenue platform. Radio and Digital complement each other, as it’s not an either/or proposition. There’s great open space in creating more personal local experiences by leveraging these platforms — and expanding the emotional connection between consumers and local brands.”
As we speak, Great Lakes Media Corp. is meeting with investors, brokers and others who are interested in specific markets; the company plans to announce appointments of officers and partners in the weeks ahead. Langmyer can now be reached at 312-320-4700 or Tom.Langmyer@GreatLakesMediaCorp.com.
