Licata Named CEO, iHeart Multiplatform Group
• iHeartMedia announced Ann Marie Licata as CEO of the iHeartMedia Multiplatform Group, the largest of the company’s three operating segments. The company’s other two operating segments will continue to be led by Conal Byrne, CEO of the Digital Audio Group, and Mark Gray, CEO of the Audio and Media Services Group. Licata was previously iHeart’s President, Markets Group & Sales Operations.
The Multiplatform Group includes the iHeartMedia Markets Group, which operates the company’s 860+ local broadcast radio stations; the iHeart live events and sponsorships; the radio networks businesses, including Premiere and TTWN; the Enterprise Business Development Group; and data targeting and attribution products for broadcast radio.
Under this new organization, Julie Donohue, President of the Enterprise Development Group and Julie Talbott, President of Premiere Networks, will now report directly to Licata.
The company concurrently announced that Bernie Weiss (left), COO of the iHeartMedia Markets Group, has been promoted to President of the Markets Group, overseeing the operations of the company’s 160 markets.
“We couldn’t be more pleased that Ann Marie will be leading the growth and innovation efforts for our company’s largest segment,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “In addition to helping businesses and brands grow effectively and efficiently, the Multiplatform Group has been an important engine to develop our own important new businesses — including podcasting and the iHeartRadio digital service — as well as our iconic live music events and awards shows. We look forward to the additional growth that will come as we move broadcast radio into the digital buying world through our data services and programmatic platforms.”
Rich Bressler, President & COO of iHeartMedia, Inc., added, “We have a diversified business at iHeart, with our Multiplatform Group, the Digital Audio Group and the Audio and Media Services Group, and we’re very pleased that Ann Marie has taken on the responsibility for the Multiplatform Group at such an important time for the company.”
