MARC Radio Strikes Right Ballance

• Veteran radio pro Lance Ballance has returned to his home state of Florida as the newly named General Sales Manager of MARC Radio Group‘s Gainesville/North Florida market, leading the sales team for Alt/Rock WHHZ (100.5 The Buzz), Rhythmic WTMG (Magic 101.3), Classic Hits WXJZ (100.9 The Beach), Country WPLL (I Am Country 106.9), Urban AC WDVH (R&B 94.1), and Christian Teach/Talk WRZN/WTMN (The Shepard).

Ballance brings with him an extensive programming resume that includes a stint as Director of Content for Townsquare Lubbock, TX, OM/PD of Cumulus Hot AC WXLO/Worcester, MA, PD of WXNX/Ft. Myers, FL,WMJJ/Birmingham, AL, WMC-FM (FM100)/Memphis and KOSY/Salt Lake City, along with dozen years on the air at KOST & KBIG/Los Angeles.

“If you follow the industry as I do, you take notice of MARC Radio’s emerging reputation as a caring enterprise committed to its people, its advertisers and its listeners — embodying a true local station culture,” Ballance said. “I’ve experienced the opposite, and wanted to be part of growing that local culture even more, and leading it even further.”

“Lance possesses the attributes we sought to bring our company to the next level,” said Scott Miller, MARC Media’s Chief Revenue Officer. “He’s a leader. He coaches his teams with enthusiasm. MARC Radio is growing, and with Lance leading our sales team here in Gainesville, that growth is assured.”