Marketron + vCreative Integrate 4 U
• Marketron and vCreative this week announced the launch of their integration between Marketron Traffic and vCreative’s vPPO platform.
This strategic integration connects two critical components of broadcast traffic and revenue, delivering many efficiency gains for users. With this integration, broadcasters can expect to save 30 seconds or more on spot entry and over one minute on cart assignments, thanks to automation capabilities. Those running 5,000 spots or more can regain 41 hours each month on spot entry tasks, and 83 hours a month by eliminating manual cart creation and assignment, a combined savings of 124 hours. In addition to efficiency gains, users could see a reduction in errors that are often prone to occur in manual rekeying. As a result, stations could see fewer makegoods and credits.
“Efficiency has become a top priority for radio broadcasters,” said Jimshade Chaudhari, CEO of Marketron. “As technology partners, it’s our job to eliminate operational gaps. This integration with vCreative delivers a truly connected workflow, stripping out redundant tasks and streamlining daily operations.”
Mary DelGrande, CEO of vCreative, concurs, commenting, “This integration with Marketron Traffic is a perfect example of two industry leaders coming together to simplify complex processes. By automating critical workflows, we’re not only saving time — we’re also helping stations reduce costly errors and focus more energy on content and revenue generation.”
To learn more about this integration, visit marketron.com/vcreative-integration.
