Marketron Welcomes Howard & Chaudhari

• Marketron, the media industry’s leading provider of enterprise revenue management and digital software solutions announced two key appointments to its executive team — Jim Howard takes the helm as Chief Executive Officer and Jimshade Chaudhari has been named as Senior Vice President, Product.

Howard (left) is an experienced technology executive, entrepreneur and private equity investor who was most recently an operating partner for Diversis Capital, the private equity firm that acquired Marketron in 2018. He was previously the founder & CEO of CrownPeak Technology, a Partner at USWeb/CKS and a founding member of one of the first digital agencies, W3-design.

“Radio is at a pivotal moment in its transition to incorporate digital into the advertising mix, and I believe very firmly that Marketron will play a central role in transforming our industry,” said Howard. “Marketron is already the key software partner for 65% of the industry and through our investment in digital innovation, we’re strategically positioned to enable a return to rapid growth and improved profitability for our customers. Adding Jimshade is key to that evolution and strategy and I’m thrilled to welcome him.”

Chaudhari (right) comes to Marketron from Sling TV, where he served as Vice President, Head of Product & Partnerships. Before that he held executive product and marketing positions at DISH Network and Sprint. “Having helped drive the transformation of TV over the past few years, I’m thrilled to be joining Marketron to do something similar for the radio industry,” said Chaudhari. “I look forward to working with Jim and the team to help usher in the digital evolution of radio advertising.”