MIW Mentoring Window Now Open!
• The Mentoring & Inspiring Women in Radio (MIW) Group announced that the application window for the 2021 Mildred Carter Mentoring Program opens today, January 6, 2021. Established in 2002, the MIW’s heritage annual mentoring initiative connects mentees with accomplished women who are recognized as leaders, mentors, and game-changers within all aspects of radio broadcasting. For the second consecutive year, vCreative is sponsoring the 2021 Mildred Carter Mentoring Program. Four candidates from the radio industry — within the sales, marketing, programming and digital areas — will be selected for the 2021 program.
Lindsay Adams, Entercom VP of National Partnerships, Chair of the mentoring program and a 2009 Mentee herself, said, “The MIW’s Mildred Carter Mentoring Program has been instrumental in providing guidance, leadership, and bridging connections within the industry. From personal experience, I can attest that it’s an invaluable experience that helps shape and curate career paths and potential.”
Ruth Presslaff, Founder of Presslaff Interactive Revenue, leader of Second Street Media Enterprise Sales and MIW Group National Spokeswoman, commented, “The Mildred Carter Mentoring Program is the cornerstone of the MIW mission. Many thanks to all who make this possible, including Jinny & John Laderer, Susie Hedrick and the vCreative team for their generous contribution to sponsor this year’s class, and to the dedicated volunteer Mentors who give of their time and expertise.” Jinny Laderer, vCreative Founder & CEO, remarked, “Investing and supporting the personal and professional development of the next generation of female leaders in radio is something I am truly passionate about, and I look forward to watching the 2021 MIW Mildred Carter mentees continue to excel in their careers.”
For mentee criteria, and instructions on how to apply, please visit this handy online link. The deadline to apply is January 29, 2021.
• The MIW Group Mentoring Program is named in the memory of Mildred Carter, who, along with her husband, Andrew “Skip” Carter, founded the first African American-owned radio station in the U.S. in 1950, when they launched KPRS/Kansas City. Mrs. Carter ran the Carter Broadcast Group for many years after the death of Skip Carter, before turning over control of the company to her grandson, Michael Carter in 1987.
