Moore Named VP/Chief Sales Officer, CMG TV

• Cox Media Group (CMG) has named Darren Moore as VP & Chief Sales Officer for CMG Television. Moore is currently VP/GM of CMG Dayton, OH, which includes WHIO-TV and Classic Hits WZLR (95.3 & 101.5 The Eagle), Country WHKO (K99.1 FM), and News-Talk simulcast WHIO AM & FM (1290 & 95.7). In this new role, Moore will be responsible for the strategy, oversight, performance, execution and alignment of core, political, and digital TV revenue operations across the company.

“Darren is the clear choice to be the leader of sales for CMG TV,” said Dan York, CMG President & CEO. “He has a deep knowledge of CMG and the industry, he cares about clients and helping them grow their businesses, and he has an innovative and creative approach to generating revenue that will help our sales teams thrive.”

Moore joined CMG 28 years ago as an intern for WPXI in his hometown of Pittsburgh. That launched an award-winning career built on his early memories of visiting the station with his father, a former CMG employee. After a stop at a CMG’s Charlotte TV stations, Moore returned to WPXI, where he progressed from National Sales Manager to Director of Sales. In 2022, Moore was named to his current position leading CMG’s TV and Radio business in Dayton. We are told that, under Moore’s leadership, WHIO-TV is the nation’s best performing CBS affiliate. That station, along with CMG’s Dayton Radio platforms, have gained share while remaining the market’s top stations.

“As our industry evolves, it’s imperative that CMG evolves as well,” Moore said. “That includes innovating how we think about our business, grow our already best-in-class market share, monetize our high-quality content, and help our advertisers expand their reach.”