NAB Adds Martin As SVP/Sales Strategy

• The National Association of Broadcasters (NAB) welcomes Joey Martin as SVP of Sales Strategy and Enablement for Global Connections and Events (GCE). He will oversee sales and revenue generation for NAB Show and NAB Show New York.

Martin brings significant experience in sales leadership, trade show strategy and sponsorship development within the nonprofit and association sectors, most recently as VP of Sales at NTP Events, where he led sales efforts across more than a dozen annual events. Prior to that, he was VP of Business Development at ASIS International, where he managed key sponsorships and strategic partnerships.

Martin reports to Karen Chupka, EVP of GCE, who remarked, “We are thrilled to welcome Joey Martin to NAB at such a pivotal time for our events and the broadcast industry. His proven expertise in sales strategy, account management and partner engagement will be instrumental in advancing our goal of and delivering even greater value to our exhibitors, sponsors and attendees.”

Martin’s arrival comes as NAB prepares for the 2026 NAB Show, happening April 18-22 in Las Vegas.