New 2023 Radio Talent Institutes
• National Radio Talent System (NRTS), a division of the Radio Advertising Bureau (RAB), announced two new Radio Talent Institutes scheduled to take place in-person next summer: The Confer Radio Talent Institute at Bloomsburg University of PA (May 22-28, 2023); and the Kellar Radio Talent Institute at Appalachian State University (June 5-14, 2023).
In this first program of its kind, broadcasters, universities and the National Radio Talent System produced by RAB work together to discover, develop, and prepare students to become the next generation of broadcast leaders. And after a three-year break due to the pandemic, RAB revived the Kellar Radio Talent Institute in June 2022 with the plan to strategically roll out additional existing and new programs in the coming months and years.
“An integral part of the RAB’s mission is providing the industry with the tools and resources to help broadcasters attract new sales talent to the medium and enhance radio’s professionalism through training and support,” said RAB President & CEO Erica Farber. “We were excited to get our feet wet this past year but are so looking forward to forging ahead with our broadcast underwriters, academic partners and industry sponsors in 2023 to continue to excite the next generation of broadcasters.”
Initially developed by NRTS Founder Dan Vallie, the unique hands-on and immersive program enables students to participate in sessions, that include on-air delivery, sports, news, promotions, production, podcasting, engineering, digital and sales, as well as complete the RAB Radio Marketing Professional certification course.
Since acquiring the talent system in 2020, RAB has assembled an NRTS Board Committee chaired by Seven Mountain Media’s Kristin Cantrell and an NRTS Alumni Advisory Council focused on helping the organization develop and plan for future institutes, recruiting new talent into broadcast radio, and fostering engagement between broadcasters and institute graduates.
