Porretti Named Pres., Katz Digital Audio
• Scott Porretti has been elevated to President of Katz Digital Audio, a division of Katz Media Group. Porretti has served as EVP of the division since May 2018.
Porretti will continue to report to Mark Gray, CEO of Katz Media Group, who said, “Scott’s in-depth knowledge and vast background in developing audio solutions across a variety of platforms has helped Katz grow its diverse digital offerings and proprietary technologies. Scott’s effective team leadership style, and his extraordinary vision in this marketplace, has catapulted Katz Digital to a place where it is now viewed by advertisers as a one-stop-shop to reach diverse audiences with unparalleled scale.”
During his tenure at Katz, Porretti has held various management positions, including SVP of Katz Radio Group and VP/Manager of the Katz New York office. “We have seen an explosion of growth in the digital audio space that is not slowing, with more people listening on their various devices than ever before,” Porretti remarked. “In addition, an increasing number of data attribution companies have shown undeniable validation of the unique and positive impact digital audio has on advertisers looking to reach their consumers. I’m so proud of what our team has accomplished and extremely excited to help shape where our industry is heading to support Katz’s ever-expanding position in the digital marketplace and help our clients execute effective digital audio campaigns.”
Porretti will continue to oversee all Katz Digital Audio offerings, manage relationships with an expansive roster of publishing and technology partners, and further the growth of podcasting and programmatic digital audio on behalf of current and new partners. Porretti is also spearheading the rollout of the newly launched Katz Intelligence Manager (KIM), a state-of-the-art proprietary audience technology for the digital audio marketplace.
