Porretti Upped To Katz EVP/Digital
Porretti reports to Mark Gray, CEO of Katz Media Group, who said, “As broadcasters and publishers continue to make investments to bring more premium, highly valued audio and video inventory to the market, Katz intends to play a key role in helping our partners monetize that inventory. Scott is a well-respected industry leader that knows how to drive transformation and results. Katz Digital has grown tremendously under his leadership. His passion, dedication and experience building winning sales teams will continue to be a valuable resource in driving our digital partners’ continued success.”
“As a complement to traditional media, digital is an area that offers additional growth opportunities for our partners,” said Porretti. “Katz has unparalleled reach with the unique capability to combine all our publisher’s premium assets for a superior digital offering, focused on delivering a targeted audience with local scale. I’m excited to take on this new role, and work to continue to drive revenue for our partners.”