Presenting: Entercom Audience Analytics
Entercom Audience Analytics tracks and quantifies the impact of on-air advertising campaigns on web conversions and online lift. Armed with this data, Entercom can provide its clients with advanced analytic insights regarding the advertising copy, airtime, and offers that resonate most with listeners. As a result, advertisers can identify opportunities to optimize spend, creative and placement during campaigns in nearly real time to maximize the return on their investment.
Bob Philips, Entercom’s Chief Revenue Officer (left) added, “Entercom Audience Analytics will enable us to develop a more consultative relationship with our advertising partners and more effectively measure and validate the important role of Radio in the consumers’ path to purchase. This is a tremendous step toward improving campaign effectiveness and ROI for our advertisers.”