Preston Now Global Head, Acast Creative
• Acast has promoted Jack Preston from Director to Global Head of Acast Creative, the in-house creative ad solutions team and part of the Acast Marketplace, helping brands in the rapidly evolving podcast landscape to improve commercial messaging to its greatest potential. Led by Preston, Acast Creative held its first global Sounds Creative event in April, guiding and educating brands on creative best practice in podcast advertising.
In his new role, as reported by Podcasting Today UK, Preston will continue to develop Acast’s relationships with both clients and creators, continuing to introduce innovative new ad formats into the medium and redefining what a podcast ad campaign can be, while also working closely with regional creative directors, developing strategies tailored to each market and each client they work with.
Commenting on his new global role, Preston said, “When we enter into a partnership with a brand and a creator, we don’t just want people to hear the campaign — we want them to be truly listening, watching and experiencing them everywhere.” He added, “A podcast can now be so much more than something you just listen to, so while all our campaigns will continue to have audio and storytelling at their heart, we want to work with creators and brands on bigger, more ambitious executions that take place across multiple platforms.”
Preston has more than a decade’s experience creating multichannel campaigns for brands, and since joining Acast in 2020 has led an overhaul of its advertising offering for clients — helping move the business from ads and sponsorship alone to a greater focus on branded content and 360 partnerships. Preston previously led content and social strategy at Virgin.
