Quu Study: Visual Radio Ads Drive Sales
• Quu Inc., the trusted industry leader providing easy deployment of visual content for radio, just released a new study conducted by Quantilope that found visual radio ads drove dramatic lifts in awareness, consideration, and consumer action for all the brands tested.
The project utilized Quu’s Content Partnership sponsorship, which is available nationally through the Quu Visual Network (QuuVN). The study involved 1219 participants, 374 stations and 75 markets.
Key Findings: 1) Visuals matter: 83% of consumers pay attention to what’s on screen while listening to broadcast radio; 2) Full-funnel impact: Visual radio displays resonate strongly with loyal radio audiences, significantly boosting brand metrics across the marketing funnel, including an +89% increase in purchase intent; 3) Stronger brand recall: Visual radio ads increased slogan familiarity by +57%.
Visual Radio Ads Drive Sales: Heavy radio listeners exposed to the visual-only Content Partnership sponsorship reported significant gains across key brand metrics: brand familiarity (+50), favorability (+58%), purchase consideration (+56%), purchase intent (+89%), and brand usage (+64%).
“Combining radio’s most connected and loyal audiences with the power of a Visual Quu on screen generated a huge lift in brand equity for advertisers across the entire marketing funnel,” said Steve Newberry, CEO of Quu. “This study confirms that visuals displayed on dashboard screens move consumers from awareness to action.” Sam Rogers, EVP of QuuVN, noted, “This research sends a strong message to advertisers, especially national brands, that visuals displayed on the radio dramatically increase purchase consideration, intent, and usage. Brands have a powerful opportunity to supercharge campaigns by adding visual radio ads to their media mix.”
Read the full report posted HERE.
