RADIO.COM + Traffic: Let Us Count The Waze

• Entercom announced a first-of-its-kind multi-platform partnership with Waze, the world’s largest community-based traffic and navigation app. As part of the deal, RADIO.COM, the digital home of Entercom’s 235 radio stations will be integrated into the Waze app, allowing Waze drivers to seamlessly access the full range of RADIO.COM content including local news, sports and traffic reports, as well as its suite of music stations, podcasts and on-demand content. This integration with RADIO.COM marks the first time Waze will offer local sports and news content as part of their in-app experience. Users will also be able to access their Waze navigation from within the RADIO.COM app, and the live Waze traffic map will be integrated into the RADIO.COM app and web platform.

But wait! There’s more! The partnership will also allow Entercom to integrate Waze’s community-based traffic data in its live and over-the-air traffic reporting across the company’s radio stations, which will utilize the Waze data to provide enhanced real-time and hyper-local traffic reporting to listeners across broadcast, streaming and the RADIO.COM mobile and web platform.

Mona Weng, Global Lead of Waze for Broadcasters, said, “This partnership is particularly impressive as it extends across broadcast, digital and streaming to provide real-time traffic updates and help broadcasters share hyper-local stories with their cities’ listeners. Through the Waze for Broadcasters program and efforts by our partners, we are collectively reducing traffic and working toward solving global mobility issues.”

J.D. Crowley, Chief Digital Officer, Entercom, said, “This partnership is a strategic move that offers both Waze and RADIO.COM users an enhanced experience. We are the fastest-growing digital audio app in the country and we are pleased to join forces with Waze to bring our app and its unmatched content offering to Waze’s large community of drivers.”