Rightmire, Right Hire For El Dorado

• El Dorado Broadcasters has appointed James Rightmire as Director of Sales for the company’s Victor Valley, CA group — Hot AC KZXY (Y102), Country KATJ (100.7 Kat Country), Classic Rock KIXA (106.5 The Fox), News-Talk KIXW (Talk 960), Regional Mexican KXVV (La X 103.1), Hip Hop HD96.3 (KATJ-HD2), HDDailynews.com and its digital sales operations.

Rightmire spent the past four years as SVP of Sales for iHeartMedia Stockton/Modesto, CA. He started his radio career in Stockton in 2001, left the broadcast world for ten years to work in the digital space for AT&T. His return to radio is fueled by the marriage of audio and digital assets, where he excels.

“James Rightmire has expertise in radio and digital marketing,” said Chris Fleming, EVP of El Dorado Broadcasters. “These are the skills that will help us be the marketing arm of the high desert for years to come. James is a great addition to our organization and help us create multi-media opportunities for all of our customers.”

Rightmire commented, “I’m excited to become the new director of sales for El Dorado Broadcasters and eager to be part of the family. People are your greatest asset, and from the first conversation I knew these are the people I want to work with, every day.”