Roderick Named VP/Sales For Hot 97, WBLS

• MediaCo Holding Inc. recently named Kristin Roderick as VP of Sales for WQHT (HOT 97) & WBLS/New York. Roderick was most recently the VP of Partnership Sales for Townsquare Media, where she utilized data-driven, integrated marketing programs to accelerate incremental revenue growth for their flagship 14-station New Jersey cluster.

Market President Ron deCastro said, “Kristin is the perfect person to lead our sales effort at HOT 97 and WBLS. She has extensive experience building integrated campaigns that satisfy customer goals. She is a natural leader and will take our two national brands and massive digital platform to new levels.”

Roderick remarked, “I’m so excited to be part of the MediaCo team and two of the nation’s most legendary brands: HOT 97 and WBLS. I started my career at HOT 97 as an account executive and feel like I’m returning home. I look forward to growing our best-in-class sales operation and leveraging our extensive multimedia platform to satisfy customer needs and support our community.”