Saga Names Christino As Dir./Research
• Saga Communications announces the addition of Mario Christino as Director of Research. Christino comes to Saga from Nielsen, where he most recently served as Vice President and Sales Director.
In welcoming Christino aboard, Saga President & CEO Chris Forgy said, “We are delighted to have Mario join the Saga team. Mario is another resource we are providing, to help our sellers grow and become even better storytellers.”
Christino has also worked for Urban One as VP of Corporate Sales and Research and as Sr. Account Manager for the former Arbitron/Scarborough Company. Earlier in his career, Christino served as General Sales Manager for DC101/Washington.
“The opportunity to be able to work with Chris Forgy and the entire Saga family is a rare one, and I’m honored to have been offered that opportunity,” Christino said. “Chris and I go back many years together, both as a coworker as well as a client. And now we’re back together again. Saga is one of the most highly respected radio groups in the country, and I look forward to using my expertise to help it continue to grow.” Christino can now be reached at mchristino@sagacom.com.
