Saga Snags Schulze As Director, E-Commerce
• Saga Communications has named Andrew Schulze to the newly created position of Director of E-Commerce.
Schulze was most recently SVP of IncentRev, a company he co-founded in 2006, to provide sales consulting and fulfillment services for online “discount deals” and auctions. Prior to that he spent 12 years in radio and television sales in Cleveland. The addition of Schulze is designed to bolster Saga’s digital efforts by adding another tactical component to an already growing digital platform.
Wayne Leland, Saga SVP of Operations, said, “Our goal is to provide another advertising avenue for our clients and a revenue stream for the market, one that complements our core business being Radio. I’ve worked with Andrew since 2007 and watched him successfully drive E-commerce revenue for hundreds of station groups. He is the industry leader and a perfect choice to lead Saga’s growth goals in the space.”