Scadden Joins Miller Kaplan

• Miller Kaplan, a top 100 CPA firm, has named Steve Scadden as its new Director of Media Services. Scadden is a seasoned sales executive who brings with him nearly three decades of media industry experience, which he will use to bring a fresh perspective, new ideas and a better understanding of the media industry’s landscape to help Miller Kaplan in its mission to continue offering new and creative solutions.

“Bringing Steve onboard was an easy decision for Miller Kaplan,” said Andrew Rosen, partner in Miller Kaplan’s Media practice. “Steve’s customer-first focus, reputation in the marketplace and years of media experience make him a highly-valued expert in the industry.” Fellow Media practice partner, George Nadel Rivin added, “We are thrilled to have someone of Steve’s caliber join our team.”

Scadden spent the past 27 years at WISC-TV/Madison, WI, starting as a Sales Assistant and working his way up to General Sales Manager, a position he has held for the past 10 years. Scadden has also served on boards of the Television Bureau of Advertising, CBS Sales Council, and TVB-Station Sales Advisory Committee, as well as several Madison-area organizations.

“I am so grateful for the experience Morgan Murphy provided me these last 27 years and am truly excited for this new chapter in my career,” said Scadden, who will remain based in Madison. “As someone who has been using Miller Kaplan’s market revenue and X-Ray reports for the last seven years, I know first-hand just how critical a component they are to the success of a station’s sales team.”