Schulman Named CMO Of Katz
• Katz Media Group has promoted Stacey Lynn Schulman to Chief Marketing Officer. In her new role, Schulman will lead a team of marketing and insight pros across both Katz Radio Group and Katz Television Group, driving overall marketing strategy and insights for Katz’s 14 regional offices that together serve as the trusted sales partner to over 3,300 radio stations, 800 television stations and their digital platforms. Schulman brings more than 20 years of media, consumer and marketing research experience to lead the company’s marketing strategy nationwide.
Shulman reports to Mark Gray, Chief Executive Officer of Katz Media Group, who remarked, “Stacey is a well-respected thought leader that brings an incredible amount of enthusiasm, vision and insights to our industry. She has her pulse on the ever-changing media landscape and is always ahead of the game when it comes to consumer and media trends. As Chief Marketing Officer, Stacey will help us solidify Katz’s position as the pre-eminent local media solution provider for national brands.”
Schulman joined Katz in 2014 as EVP of Strategy, Analytics and Research providing industry-leading audience and consumer analytics for Katz partners, advertisers and agencies. “The media marketplace is exploding with new opportunities to marry the power and relevance of broadcasting’s local connection with the target-ability and accountability of consumers’ digital footprints,” said Schulman, adding, “I couldn’t be more thrilled to be a part of the Katz team as we engage brands in this local renaissance.”