SiriusXM Augments Marketing Team
• On the heels of SiriusXM’s most successful national ad campaign, “The Home of SiriusXM,” the company is increasing its investment in top talent, expanding the team, and bringing in marketing executives with diverse backgrounds and experience. To that end, SiriusXM announced several new additions to its growing Brand and Consumer Marketing organization — Rolanda Gaines is named Vice President of Experiential & Partnership Marketing; Tatiana Holifield is appointed Vice President of Digital Content and Audience Engagement; and Joe Hanna joins as Sr. Director, Brand and Platform Partnerships. As a team they will be responsible for driving growth and brand awareness for SiriusXM, Pandora, and its core businesses through innovative marketing initiatives, partnerships and experiences.
• The Atlanta-based Gaines (left) most recently led marketing and communications for FOX Sports South and FOX Sports Southeast (rebranded to Bally Sports in 2021), and earlier held various positions at ESPN.
• Holifield (center) was previously Head of Brand Social for Hulu/Disney Streaming. She also served as VP/Head of Digital Strategy for Pacers Sports & Entertainment and earlier led marketing teams for BET Networks, NBCUniversal Television & New Media Distribution, SportsNet New York, Gospel Music Channel, Disney Regional Entertainment’s ESPN Zone, and more.
• Hanna (right) is an award-winning marketer who comes off a 13-year run at The Walt Disney Company, rising from intern to his most recent role as Director, Multiplatform Marketing, leading subscriber acquisition & retention partnership strategies across Hulu + Live TV, DIRECTV, Sling TV and others.
All three executives report to Kimberly K. Wilson, SiriusXM’s SVP of Brand and Consumer Marketing, who commented, “Coming off of a groundbreaking year we’re at a pivotal moment here at SiriusXM and the caliber of talent that we’re bringing in will surely help us expand our leadership position in the audio space. Each hire comes in with a unique skill set, background and a proven track record of understanding consumers’ needs. They will be integral in driving the brands forward.”
