SiriusXM Augments Marketing Team
• Holifield (center) was previously Head of Brand Social for Hulu/Disney Streaming. She also served as VP/Head of Digital Strategy for Pacers Sports & Entertainment and earlier led marketing teams for BET Networks, NBCUniversal Television & New Media Distribution, SportsNet New York, Gospel Music Channel, Disney Regional Entertainment’s ESPN Zone, and more.
• Hanna (right) is an award-winning marketer who comes off a 13-year run at The Walt Disney Company, rising from intern to his most recent role as Director, Multiplatform Marketing, leading subscriber acquisition & retention partnership strategies across Hulu + Live TV, DIRECTV, Sling TV and others.
All three executives report to Kimberly K. Wilson, SiriusXM’s SVP of Brand and Consumer Marketing, who commented, “Coming off of a groundbreaking year we’re at a pivotal moment here at SiriusXM and the caliber of talent that we’re bringing in will surely help us expand our leadership position in the audio space. Each hire comes in with a unique skill set, background and a proven track record of understanding consumers’ needs. They will be integral in driving the brands forward.”