Sparrow Named iHeart SVP, Multicultural Sales

• iHeartMedia has named Nicky Sparrow as Senior Vice President of Multicultural Sales for the Markets Group. Ms. Sparrow is a 20-plus-year company veteran who most recently served as the Market President for iHeartMedia Jacksonville. In her new position, she be responsible for leading multicultural ad sales revenue for the Markets Group division by leveraging iHeartMedia’s considerable assets, including radio, digital, podcasting and events.

Sparrow will remain based in Jacksonville and report to Julie Donohue, President of Multi-Market Partnerships, who commented, “As the leader in audio, it’s important to ensure that our markets represent the growing multicultural communities we all live in and that we continue to reach and connect with diverse audiences. Nicky continues to demonstrate strong leadership skills and with her expansive experience, expertise in sales and vision for creating an innovative, strategic focus on our multicultural audiences, I’m fully confident she is the person to lead our multicultural sales efforts.”

Sparrow began her career as a sales rep with iHeartMedia Mississippi in 1999. Since then she has served in multiple management and sales roles in New Orleans, Memphis, Tallahassee and currently, Jacksonville. “I’m thrilled for this next step in my career,” said Sparrow. “I’ve been with iHeartMedia for more than 20 years, and I can’t wait to take my experience and strong relationships with partners and advertisers to further deliver and create innovative and effective multicultural opportunities for our consumers that will not only grow our portfolio of assets, but represent and truly connect with our diverse audiences.”