Tatum Named Area Pres., iHeart SC & GA

• iHeartMedia has elevated Bobby Tatum to Area President of the company’s newly created South Carolina-Georgia Area — a region comprised of 67 stations spanning the Charleston, Columbia, Myrtle Beach, & Florence, SC markets, and the Brunswick, Auburn, Savannah, Augusta, Columbus, Albany, & Macon, GA markets.

Tatum reports to Division President Shosh Abromovich, who said, “With 18 years of dedication to iHeartMedia, Bobby brings a wealth of experience and a deep understanding of our markets. Bobby has consistently demonstrated exceptional leadership and vision. We’re excited for what’s ahead under his guidance.”

Tatum began his career with iHeartMedia in 2007 as an AE in Greensboro, before advancing to Local Sales Manager and General Sales Manager. From 2016 to 2018, he served as SVP of Sales in Columbia, SC, followed by a stint as Market President in Savannah, GA, from 2018 to 2020. Tatum most recently served as Area President for Savannah, Brunswick, Augusta, Macon, Columbus, Albany, and Auburn, GA.

“I’m thrilled to work directly with the South Carolina team again,” Tatum said. “Combining the Georgia and South Carolina markets creates a powerful opportunity to continue to build momentum and even bigger successes. With the incredible talent and strong leadership in these markets, this is going to be an amazing next chapter for all of us.”