Townsquare & Renda Ink Digital Deal
• Townsquare Media announced a strategic digital advertising partnership with Renda Media, a local media company with a strong presence in six U.S. cities — Ft. Myers/Naples & Jacksonville, FL; and Pittsburgh, Indiana, Greensburg, & Punxsutawney, PA — that do not overlap with Townsquare’s market footprint.
Townsquare’s Media Partnerships division provides a white-label service that equips other local media companies with the digital advertising solutions that have fueled Townsquare’s own growth and success, with digital now comprising over 50% of Townsquare’s total revenue and profit. Through this partnership, Townsquare will share its expertise and resources with Renda Media, helping Renda grow its digital business.
“We’re excited to partner with Renda Media to bring our market-leading digital advertising solutions to their expansive client base,” said Todd Lawley, President of Townsquare Ignite, the Company’s Digital Advertising division. “Our success stems from a deep expertise in leveraging our proprietary in-house programmatic platform and data-driven strategies to deliver measurable value. Through this partnership, we look forward to equipping Renda Media with the tools, insights, and proven strategic approach needed to strengthen their digital capabilities and accelerate client growth.”
“Years ago, I heard of a radio company that was getting more involved with the digital business,” said Tony Renda, Sr., CEO of Renda Media. “Through the years, I have watched and admired Townsquare as they grew their digital business into a media leader. Renda Media is proud to announce our partnership with Townsquare. They bring years of digital experience, knowhow, and professionalism to this partnership.”
With this new alliance with Renda Media, Townsquare now has six media partners, reaching 19 incremental markets that do not overlap with Townsquare’s own footprint.
