Townsquare, SummitMedia Forge Digital Alliance

• Townsquare Media, Inc. announced a strategic digital advertising partnership with SummitMedia, LLC, to utilize the services of Townsquare’s Ignite Media Partnerships division, formed earlier this year, which specializes in helping businesses of all sizes connect with their target audiences through data-driven strategies.

Through this partnership, Townsquare will share its expertise and resources with SummitMedia, focusing on customized, data-driven strategies that meet the unique needs of local, regional and national businesses, helping SummitMedia grow its digital business alongside its respected broadcast presence.

SummitMedia has a presence in nine U.S. markets (Birmingham, AL; Greenville, SC; Honolulu, HI; Knoxville, TN; Louisville, KY; Omaha, NE; Richmond, VA; Springfield, MO; and Wichita, KS) that do not overlap with Townsquare’s current market footprint.

“We are thrilled to partner with SummitMedia to provide market leading digital advertising and marketing opportunities to their substantial customer base, which importantly, does not overlap with our markets,” said Todd Lawley, President of Townsquare Ignite, the Company’s Digital Advertising division. “Our success has been built on a deep understanding of how to leverage our proprietary in-house digital programmatic advertising platform and data-driven insights to create significant value for our clients. By sharing our proven strategies and robust business model, we can empower SummitMedia to enhance their digital offerings, driving growth and success for their clients.”

“We are very excited to partner with Townsquare and launch our new digital solutions arm, Summit Interactive,” said Carl Parmer, CEO of SummitMedia. “After exhaustive research, we concluded Townsquare is absolutely best-in-class and fully committed to digital. They have a truly outstanding team and we couldn’t be happier about the prospects of our partnership.”