USRN, Key Networks Announce Key United
• United Stations Radio Networks (USRN) and Key Networks are excited to announce the unification of their sales forces into a joint venture called Key United. This strategic partnership unites the strengths of both companies, creating an enhanced sales organization with expanded reach and capabilities for the advertising market.
Both Key Networks and United Stations will continue to produce, market and distribute audio programming independently to the radio and affiliate markets. Dennis Green and Stefan Jones will continue to oversee Key and USRN production affiliations and operations, respectively.
The new, combined sales force will be led by Charles Steinhauer (left), COO of Gemini XIII, and Ron Russo (right), President of Sales for Key Networks.
Rob Koblasz, CEO of Sun & Fun and Key Networks, expressed his enthusiasm about the merger, stating, “By bringing together two of the most experienced radio network sales teams, we are creating a stronger, more agile organization that is better positioned to serve our advertisers. Key United will deliver more creative solutions to our clients while maintaining the great service for which both companies are known.”
Steinhauer, COO of Gemini XII and Key United, added, “I’m very excited about the scale and product lineup of these two very complementary companies for the advertising market! Our clients have come to expect a high level of service with us, and now together we can bring even more opportunity to them. I look forward to working alongside Ron, Rob and Dennis in this new venture.”
The leadership teams from both companies will collaborate closely to ensure a smooth transition and seamless integration. The newly formed joint venture will begin operations immediately, with offices in New York City, Dallas, Los Angeles, Chicago, Orlando and key markets nationwide. For more information on Key United, visit key-united.com.
