Via To Run Townsquare Amarillo

• ReBecca Via has joined Townsquare Media as Market President & Chief Revenue Officer for the company’s local media cluster in Amarillo, TX — Country KATP (101.9 The Bull), Classic Rock KPRF (Thunder 98.7), Top 40 KXSS (96.9 Kiss FM), AC KMXJ (Mix 94.1) and News-Talk 940 KIXZ-AM.

Ms. Via crosses the street from KFDA-TV (NewsChannel 10)/Amarillo, where she had served as Director of Sales since 2017. Prior to moving to Amarillo, Via spent six years with Gray Television as a General Sales Manager and National Sales Manager, and she started her radio career with iHeartMedia in Colorado.

Ms. Via reports to Townsquare Regional VP Robert Truman, who said, “I’m so thrilled to have ReBecca bring her energy, vast experience and enthusiasm for local media to the Amarillo team. She understands the power of our multiplatform marketing solutions and the importance of what we can do to support our local community and local businesses throughout the area.” Townsquare COO, Local Media, Erik Hellum added, “ReBecca is a tremendous leader that brings with her a track record of success in broadcast and digital and strong relationships in Amarillo, and I’m very excited that she is joining the Townsquare team.”

Via remarked, “Radio was a big part of my early career and digital has been a big part of my career as of late, so I’m looking forward to combining them both at a high level with this exceptional team. I’m excited for this opportunity and look forward to making a positive impact for Townsquare Media in the Amarillo/Panhandle community.”